Tips for successful email marketing campaigns

Email marketing is an effective means of promoting your business, communicating with your clients in a direct manner, targeting specific markets and developing a steady clientele base that will ensure that your products and services are recognizable and deliverable.

The shapes and forms of email marketing can vary, from welcome messages to newsletters about new products and brief announcements about up and coming events. Any email communication is considered email marketing as long as it is designed to promote products as well as services and increase customer loyalty. Plus it is cost effective and environment friendly.

Although your approach to e-mail marketing content can be as diverse as your services, there are some tips that will assist you in achieving better and faster results.

1. Built your mailing list

This is probably the first and most important step you should take. You need to aim at a diverse body of recipients so that the delivery goes smoothly while reaching various types of customers. You can do this by adding a contact form to your website asking both new and returning customers to join your mailing list. Try to keep this as simple as possible. In other words don’t overdo it with cumbersome forms asking for detailed information. A simple form requesting a name and an e-mail address will surely be the best way to achieve this. The form comes up as a box that follows you down the page as you scroll allowing you to complete your contact information in the easiest way possible. In case you own an e-shopmake sure to include a contact form in your check-out screen.

2. Reaching the target

Once you have your mailing list its time to consider which would be the best way for you to control the distribution of your email. Simply sending out a mass email will probably not work as many people might not even recognize its origin and thus send it to spam. You can minimize such possibility by using a service like MailChimp which will increase your deliverability. MailChimp can authenticate your campaign through a simple checkbox. There are four types of authentication and as soon as you check the checkbox all four authentication types will be set into default mode.

3. Engaging content

Undoubtedly, the content you will be communicating to your customers is the base on which you can built a lasting relationship while keeping them engaged. Be mindful of the amount of promotional and informational content you are sharing with them and make sure there is an equal balance of both. You don’t want people to get sidetracked with too much of the one or the other. Along the same lines keep the content personal by using an appropriate tone of voice so as to stimulate customer interaction. You can achieve this by including links to feedback and comments. That way you can increase both involvement with your company and brand loyalty. Keep in mind that people appreciate your sharing and ultimately sharing builds trust.

4. Cross- Device Friendly

Most likely both your potential, new and returning customers use mobile devices such as smartphones, tablets etc. to check their emails. Make sure that your emails are compatible with the majority of devices that people are most likely to use. The majority of mailing services offer templates suitable for most mobile devices so go ahead and use them wisely. The same goes for your subject line, make sure that it is visible from all devices and of course keep it to the point.

5. Tagging

Most e-mail services allow email tagging, a tool you should utilize so as to evaluate the performance of your products, brand or services. You can also do this by hand if you want to create a customized campaign and target specific products. That way you track the traffic that is flowing through yourcustomized links and the ROI of your newsletter.

Conclusion

By utilizing modern email marketing software you are able to create and maintain effective, customized and cost efficient campaigns that will allow you to target a specific clientele base and stay connected with them. The frequent, personalized communication with your purchasing audience -recurring or potential- willensure an increase in sales while at the same time allowing you to precisely monitor all outcomes and on time.

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